A consumer researcher gave consumers a sample shampoo. After using the shampoo, each consumer used an interval-level scale to rate his or her satisfaction with it. Scores could range from 0 to 100,...


A consumer researcher gave consumers a sample shampoo. After using the

shampoo, each consumer used an interval-level scale to rate his or her satisfaction with it. Scores could range from 0 to 100, with higher scores indicating greater satisfaction. Consumers didn’t know each other and were randomly assigned to three groups: (1) receive a store brand of shampoo in a bottle clearly labeled as such, (2) receive a premium brand of shampoo in the premium brand’s bottle, or (3) receive a store brand of shampoo in the premium brand’s bottle. Here are the collected data:



































Store brand, store bottlePremium brand, premium

bottle
Store brand, premium

bottle
708585
659080
659590
609085
M = 65
s = 4.08
M = 90
s = 4.08
M = 85
s = 4.08

SSbetween = 1400


c. What is the decision rule?
d. Calculate the test



Jun 09, 2022
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