A consumer is trying to determine which type of frozen dinner to eat. She considers three attributes to be important: taste, nutritional value, and price. Nutritional value is considered to be...

A consumer is trying to determine which type of frozen dinner to eat. She considers three attributes to be important: taste, nutritional value, and price. Nutritional value is considered to be determined by cholesterol and sodium level. Three types of dinners are under consideration.


The pairwise comparison matrix for the three attributes is shown in the file P09_31.xlsx. Among the three frozen dinners, the pairwise comparison matrix for each attribute is also shown in this file. To determine how each dinner rates on nutrition, you will need the pairwise comparison matrix for cholesterol and sodium also shown in this file. Which frozen dinner would the consumer prefer? (Hint: The nutrition score for a dinner equals the score of the dinner on sodium multiplied by the weight for sodium plus the score for the dinner on cholesterol multiplied by the weight for cholesterol.)