A consumer in a supermarket pushes her shopping trolley along the aisles, quickly filling it with groceries and staples from the many products available on the shelves Please discuss the following...

A consumer in a supermarket pushes her shopping trolley along the aisles, quickly filling it with groceries and staples from the many products available on the shelves

Please discuss the following Please provide evidence

1 Which need among Maslow’s hierarchy of needs does a consumer address when he/she shops for groceries and staples in a supermarket? Would the consumer’s actions be a result of utilitarian motivation or hedonic motivation or both? Explain the reasons for the choice

2 Identify the different types of consumer involvement associated when a customer shops for groceries in a supermarket Apart from the above customer involvements, what type of involvement would a customer be associated with if he/she needs to buy a refrigerator or dishwasher?

3 Provide an example of the emotions you experience when you shop for a particular products, and how these emotions help shape value