a) Consider an organisation with which you are familiar, identify the extent to which the customer is central to the business and why? b) Choose an organisation either locally or internationally doing...

1. a) Consider an organisation with which you are familiar, identify the extent to

which the customer is central to the business and why?

1. b) Choose an organisation either locally or internationally doing very well

successfully, though operating in a keen competitive industry. What do you

think they are doing to attain the successes they are accruing?

1. c) Discus the potential threat that can be pose by their competitors.