A business making high-quality ball-point pens faces a number of challenges in the next year. It is concerned that a slowdown in the European economy along with a shift to the use of laptops and...

A business making high-quality ball-point pens faces a

number of challenges in the next year. It is concerned that a

slowdown in the European economy along with a shift to the

use of laptops and tablet devices by young people will begin

to damage its long-term viability. What advice would you

give the owners of this business to respond to these two

external challenges? Explain your reasoning.