A bright female graduate student in psychology has been offered a job with both Newsweek and Time. The salary offers of the two companies are basically the same, and it appears that both the working...

A bright female graduate student in psychology has been offered a job with both Newsweek and Time. The salary offers of the two companies are basically the same, and it appears that both the working conditions and the job responsibilities are similar. To help her decide which job to accept, she resolves to determine whether one magazine has a better attitude toward women than the other. She appeals to you to help her with a content analysis of these two news magazines. What specific advice would you give her regarding each of the following steps of her content analysis?

A Sampling

B Coding

C Reliability

D Quantitative and qualitative measures