A) A retailer wants to sell some DVDs to 4 consumers (A, B, C and D). Assume there are only 4 DVDs in total to sell and that the retailer has committed to lowering the prices in period 2. The...


A) A retailer wants to sell some DVDs to 4 consumers (A, B, C and D). Assume there are only 4 DVDs in total to sell and that the retailer has committed to lowering the prices in period 2. The valuation to the different consumers are as follows:




















Period 1Period 2
Benefit to A and B700400
Benefit to C and D400100

In your hand written solutions, describe the first round price, second round price and profits for the retailer. Show all your calculations.


B) Now assume that there are only 2 consumers (A and C). The valuation to the different consumers are as follows:




















Period 1Period 2
Benefit to A700400
Benefit to C400100

In your hand written solutions, describe the first round price, second round price and profits for the retailer. Show all your calculations.



Jun 09, 2022
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