“It’s human nature to feel obligated when someone — even a company — does something for you. That can make the people on the receiving end of social-media marketing feel snared in corporate traps, ”...

“It’s human nature to feel obligated when someone — even a company — does something for you. That can make the people on the receiving end of social-media marketing feel snared in corporate traps, ” proclaims Bogost (par. 16). Bogost assumes that all people would feel obligated to return a favor when someone, including companies, does something nice for them. Is this an accurate assumption? Are there exceptions you can think of? Where do you think this assumption comes from in our culture? Bogost suggests that sometimes this sense of obligation also produces a sense of being trapped by the company (par. 16). What are your assumptions about how humans respond when they feel trapped? Are these assumptions addressed or explored in Bogost’s essay? If so, how, and if not, why not?