‘Direct mail works best when integrated with other marketing media.’ Evaluate this statement, outlining examples where it is and is not the case.  Bartlett’s Office Services is a full range supplier...

‘Direct mail works best when integrated with other marketing media.’ Evaluate this statement,

outlining examples where it is and is not the case.

 Bartlett’s Office Services is a full range supplier of office equipment. Until now it has used trade press

advertising and a salesforce to operate, but is now considering the use of websites to both generate

and convert leads. Using the AIMRITE formula, evaluate the effectiveness of websites for this firm.