‘Crocs customers are onâ•‚theâ•‚go, very active individuals,’ said Jay Custard, global onâ•‚line marketing director at Crocs Inc. ‘Being able to connect with them in a meaningful way via their mobile...

‘Crocs customers are onâ•‚theâ•‚go, very active individuals,’ said Jay Custard, global onâ•‚line marketing director at Crocs Inc. ‘Being able to connect with them in a meaningful way via their mobile device allows us to create a valuable shopping experience and to have a oneâ•‚onâ•‚one dialogue with our customers’.