‘At times projections are not able to capture viral effect in marketing and therefore may result in underestimation of demand.’ Analyse this statement with the help of two distinct examples by giving...

‘At times projections are not able to capture viral effect in marketing and therefore may result in underestimation of demand.’ Analyse this statement with the help of two distinct examples by giving reasons that have led to an underestimation or overestimation of the acceptance and potential for the new product in the market.