8. Reviewing Cognition Choices: Heuristics; Algorithms; Prototype; Framing; Confirmation; Availability; Fixedness When we are estimating risk we often use the heuristic, this is when we use easy to...

Extracted text: 8. Reviewing Cognition Choices: Heuristics; Algorithms; Prototype; Framing; Confirmation; Availability; Fixedness When we are estimating risk we often use the heuristic, this is when we use easy to find a. examples of similar events but beware because your examples are not always the most relevant. b. A therefore many people can understand what you are trying to say. Politicians and advertisers apply the bias our perception and this is how they try to get us to agree with them and ignore the other side. d. Many times we use is useful in explaining your thinking because it is the "best example" of the idea and effect, they choose words and images they know will C. because they simplify a problem but we need to remember that our solution will not be exact and we could be far off the mark. The phrase: we hear what we want to hear, and disregard the rest demonstrates the focus on news that confirms our beliefs and makes us over-confident that we are right. e. bias, a