77) According to Nan Lin, how do people benefit from social capital? 1)Information 2)Influence 3)Social credentials 4)Personal reinforcement 78) Web surfers cannot filter out advertising...

77) According to Nan Lin, how do people benefit from social capital?

1)Information

2)Influence

3)Social credentials

4)Personal reinforcement

78) Web surfers cannot filter out advertising content.

79) Conversion rate measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by an advertiser.

80) Why do advertisers like digital advertising?