64. Because conclusive research is often quantitative in nature, it offers a means to confirm ideas through: A. surveys or experiments.
B. in-depth interviews.
C. qualitative data.
D. exploratory research.
E. informal analysis.
65. Compared to secondary data, primary data: A. are more expensive to collect
B. are more specific to the project at hand C. take longer to collect
D. are more timely
E. All of these
66. Bianca’s discount home furnishings store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Bianca will most likely use:
A. door-to-door surveys.
B. focus group interviews. C. observation.
D. sales invoices.
E. census data.
67. Conclusive research: A. is always conducted using primary data collection.
B. revises the research objective based on data mining.
C. confirms insights and provides a basis for taking a course of action.
D. offers conclusions that are always correct. E. includes focus group interviews.
68. _______________ confirms insights and provides a basis for taking a course of action. A. Primary data collection B. Qualitative data mining
C. Exploratory research
D. Conclusive research
E. Statistical sourcing
71. Firms that use cameras to monitor the movements and activities of customers as they shop create: A. a quantitative survey database. B. a secondary data source.
C. qualitative data mining.
D. an ethical issue.
E. a focus group environment.
72. When consumers are _________________, observation becomes particularly useful in understanding consumers’ preferences. A. unwilling to participate in research
B. confused by questionnaires C. unable to articulate their experiences
D. interviewed too frequently
E. all of these
73. When consumers are unable to articulate their experiences, ____________ becomes particularly useful in understanding consumers’ preferences. A. observation
B. surveying
C. in-depth interviewing D. primary data mining
E. all of these
74. Recently, Google hired a team of economists to study consumers’ online search behavior. This type of market research is a form of __________________ research. A. focus group
B. survey
C. in-depth interview
D. primary data mining E. observational
75. Using ________________, researchers ask questions, listen to and record responses, and ask additional questions based on initial responses. A. questionnaires
B. experiments
C. in-depth interviews
D. primary data mining
E. observation