51.Exposure to a greater amount of positive organizational information enhances a company’s __________ and increases the likelihood that undergraduates will pursue jobs with that company.
a.product imagec.employer brand
b.brandd.organizational image
52.A positive _________ enhances an organization’s attractiveness to job seekers.
a.employer imagec.employer brand
b.brandd.organizational image
53.One study found that job seekers from collectivist cultures placed greater importance on a __________ than did job seekers from more individualistic cultures.
a.employer imagec.employer brand
b.brandd.organizational image
54.Crafting a(n) __________ can increase an organization’s appeal to potential recruits.
a.brandc.employer brand
b.employer imaged.organizational image
55.Organizations create their __________ and often try to link it with their business strategies.
a.brandc.employer brand
b.employer imaged.organizational image
56.A(n) __________ is often represented by symbols such as logos, slogans, and designs.
a.brandc.employer brand
b.employer imaged.organizational image
57.A(n) __________ summarizes what an employer offers to employees and answers the question, “Why should I work here?”
a.brandc.employer brand
b.employer imaged.organizational image
58.A(n) __________ influence people’s intentions to apply for jobs.
a.brandc.employer image
b.employer brandd.organizational image
59.Yahoo actively created a(n) __________ based on its corporate mission, brand, and values.
a.brandc.employer image
b.employer brandd.organizational image
60.A(n) effective __________ differentiates a firm from its talent competitors and appeals to targeted applicants.
a.brandc.employer image
b.employer brandd.organizational image