50) Value chains determine unstructured business processes. 51) Social media (SM) is by its very nature static. 52) Social media's flow cannot be designed or diagrammed easily. Even if it was to...





50) Value chains determine unstructured business processes.



51) Social media (SM) is by its very nature static.



52) Social media's flow cannot be designed or diagrammed easily. Even if it was to be designed, the social media process would have changed even before the diagram is finished.



53) Social media fundamentally changes the balance of power among users, their communities, and organizations.



54) In social customer relationship management, relationships between organizations and customers are fixed.



55) In social customer relationship management, since the relationships between organizations and customers emerge from joint activity, customers have as much control as companies.



56) Traditional customer relationship management (CRM) flies in the face of structured and controlled processes of social CRM.



57) eBay often solicits customers to provide feedback on their eBay experience; this is an example of crowdsourcing.



58) Social media is widely used in business-to-business relationships and not in business-to-customer relationships.



59) Operations use social media to improve communication channels with their customers, but not within an organization.



60) Social media is increasingly used for finding employee prospects.



61) Use of social media to recruit and evaluate potential employees is prohibited.



62) Social media sites that become too defensive are obviously promulgating an unpopular management message.







May 15, 2022
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