41.One of the propositions in Galbraith's theory of consumer demands is the notion that:
a.tighter credit restrictions will reduce the demand for products and create inflation.
b.the urgency of wants does not diminish appreciably as more of them are satisfied.
c.thrift and saving are gradually replacing buying and spending.
d.advertisers have a moral responsibility to the American public.
42.According to John Kenneth Galbraith, wants originate in:
a.advertisement slogans.
b.the personality of the consumer.
c.our biological instincts.
d.a person's peer group.
43.John Kenneth Galbraith argues that wants are capable of:
a.fulfilling needs.
b.liberalizing values.
c.indefinite expansion.
d.reconciling conflict.
44.The factor(s) that is/are the most important determinant of economic contentment is/are:
a.attitudes and values.
b.one's economic level.
c.consumer wants.
d.thrift and saving.
45.Which of the following is an example of a company creating a “need” for their product?
a.Charmin maintaining the same production in toilet paper
b.Ford creating a new vehicle that allows you to open the tailgate with your foot
c.Whirlpool offering a sale
d.McDonalds selling Coke Zero
46.In
The Hidden Persuaders, Vance Packard questioned the morality of:
a.discount interest.
b.advertising techniques.
c.consumer counseling.
d.open credit.
47.Vance Packard attributes the irrational and impulsive buying of family food to:
a.advertising.
b.attitudes.
c.values.
d.anxiety.
48.Vance Packard links the "psychological obsolescence" of products to:
a.modern advertising.
b.personality flaws.
c.consumer power.
d.production cutbacks.
49.According to the text, why is advertising immoral?
a.Advertising is false—the products do not do what they advertise.
b.They force companies to spend money that could pay employees.
c.They create problems to create need.
d.It manipulates consumers into buying regardless of consequences.
50.The most important step in effective money management is to:
a.plan an effective family budget.
b.determine how most monetary decisions will be made.
c.recognize the common consumer traps.
d.develop the skills necessary for wise spending.