41.
Joe’s perceptions are shaped by these three psychological tools: _____, ______, and ______.
A.
Selective hearing, selective attention, selective vision
B.
Selective attention, selective distortion, selective retention
C.
Selective distortion, selective attention, selective vision
D.
Selective awareness, selective vision, selective attention
E.
Selective awareness, selective distortion, selective retention
42.
Bella is exposed to 2,500 messages daily. Since she cannot process, let alone retain, all those messages, she focuses on what is relevant and eliminate what is not. What psychological tool did she employ?
A.
Selective attention
B.
Selective distortion
C.
Selective awareness
D.
Selection retention
E.
Selective hearing
43.
Although individuals are exposed to 2,000 to 5,000 messages daily, all messages are not processed, retained, and interpreted because of _________, which helps individuals focus on what is relevant and eliminate what is not.
A.
Selective awareness
B.
Selective distortion
C.
Selective retention
D.
Selective attention
E.
Selective hearing
44.
_____ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information to the contrary.
A.
Selective awareness
B.
Selective distortion
C.
Selective memory
D.
Selective retention
E.
Selective hearing
45.
Information can be misunderstood or made to fit existing beliefs. This process is known as _______.
A.
Selective awareness
B.
Selective distortion
C.
Selective memory
D.
Selective retention
E.
Selective hearing
46.
_______ is the process of placing in one’s memory only those stimuli that support existing beliefs and attitudes about a product or brand.
A.
Selective awareness
B.
Selective distortion
C.
Selective memory
D.
Selective retention
E.
Selective hearing
47.
While Chuck is aware of most stimuli around him, a number of _____ go unnoticed.
A.
Subliminal stimuli
B.
Subliminal messages
C.
Subconscious stimuli
D.
Subconscious messages
E.
Unconscious messages
48.
______ is any change in the content or organization of long-term memory or behavior.
A.
Conditioning
B.
Memory
C.
Learning
D.
Behavior modification
E.
Training
49.
The two fundamental approaches to learning include ____ and _____.
A.
Coaching, listening
B.
Trial and error, coaching
C.
Coaching, conditioning
D.
Conditioning, cognitive learning
E.
Conditioning, trial and error
50.
ABC Company wants to create an association between two stimuli: marketing information and feeling. ABC Company is using _______.
A.
Cognitive learning
B.
Brand management
C.
Cognitive association
D.
Operant conditioning
E.
Classical conditioning