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Answer To: | 4 Content X | Content.blackboard.com ultum: Case 13 - Zappo (11/3Zappos: Case 13 - Cristian...

Shubham answered on Nov 16 2022
51 Votes
ZAPPOS
Table of Contents
Zappos: Case 13 - Cristian Barco    2
Case 13 Zappos    3
Case 13    3
References    4
Zappos: C
ase 13 - Cristian Barco
Question 1
Yes, these customer service tactics can be applied for global scale because long talk will help Zappos in understanding the needs of customers on the global scale. It is the direct way for learning the attitude of customers for the service. This approach can help the company in understanding the requirements of customers and customer’s views towards the business. The unique way for serving can help the company to differentiate from others in the market and it can help in identifying opportunities (Daugherty, Bolumole & Grawe, 2018). Along with this it can provide a clear message to communicate and identify the gap by communicating with customers. In the long run this will help in getting more customers and can increase customer retention rate.
Question 2
Technology plays an important role in ecommerce and it is required for interacting and retaining more customers. The use of Artificial Intelligence can provide an automated platform for improving the ecommerce platform and it can help in...
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