XXXXXXXXXXRV AISHE-J Volume , Number 3 (Autumn XXXXXXXXXX Doing a Thematic Analysis: A Practical, Step-by-Step Guide for Learning and Teaching Scholars.* Moira Maguire & Brid Delahunt Dundalk...

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335-1534-1-RV AISHE-J Volume , Number 3 (Autumn 2017) 3351 Doing a Thematic Analysis: A Practical, Step-by-Step Guide for Learning and Teaching Scholars.* Moira Maguire & Brid Delahunt Dundalk Institute of Technology. Abstract Data analysis is central to credible qualitative research. Indeed the qualitative researcher is often described as the research instrument insofar as his or her ability to understand, describe and interpret experiences and perceptions is key to uncovering meaning in particular circumstances and contexts. While much has been written about qualitative analysis from a theoretical perspective we noticed that often novice, and even more experienced researchers, grapple with the ‘how’ of qualitative analysis. Here we draw on Braun and Clarke’s (2006) framework and apply it in a systematic manner to describe and explain the process of analysis within the context of learning and teaching research. We illustrate the process using a worked example based on (with permission) a short extract from a focus group interview, conducted with undergraduate students. Key words: Thematic analysis, qualitative methods. Acknowledgements. We gratefully acknowledge the support of National Digital Learning Repository (NDLR) local funding at DkIT in the initial development of this work. *URL: http://ojs.aishe.org/index.php/aishe-j/article/view/335 AISHE-J Volume 8, Number 3 (Autumn 2017) 3352 1. Background. Qualitative methods are widely used in learning and teaching research and scholarship (Divan, Ludwig, Matthews, Motley & Tomlienovic-Berube, 2017). While the epistemologies and theoretical assumptions can be unfamiliar and sometimes challenging to those from, for example, science and engineering backgrounds (Rowland & Myatt, 2014), there is wide appreciation of the value of these methods (e.g. Rosenthal, 2016). There are many, often excellent, texts and resources on qualitative approaches, however these tend to focus on assumptions, design and data collection rather than the analysis process per se. More and more it is recognised that clear guidance is needed on the practical aspects of how to do qualitative analysis (Clarke & Braun, 2013). As Nowell, Norris, White and Moules (2017) explain, the lack of focus on rigorous and relevant thematic analysis has implications in terms of the credibility of the research process. This article offers a practical guide to doing a thematic analysis using a worked example drawn from learning and teaching research. It is based on a resource we developed to meet the needs of our own students and we have used it successfully for a number of years. It was initially developed with local funding from[Irish] National Digital Learning Repository (NDLR) and then shared via the NDLR until this closed in 2014. In response to subsequent requests for access to it we decided to revise and develop this as an article focused more specifically on the learning and teaching context. Following Clarke & Braun’s (2013) recommendations, we use relevant primary data, include a worked example and refer readers to examples of good practice. 2. Thematic Analysis. Thematic analysis is the process of identifying patterns or themes within qualitative data. Braun & Clarke (2006) suggest that it is the first qualitative method that should be learned as ‘..it provides core skills that will be useful for conducting many other kinds of analysis’ (p.78). A further advantage, particularly from the perspective of learning and teaching, is that it is a method rather than a methodology (Braun & Clarke 2006; Clarke & Braun, 2013). This means that, unlike many qualitative methodologies, it is not tied to a particular epistemological or theoretical perspective. This makes it a very flexible method, a considerable advantage given the diversity of work in learning and teaching. AISHE-J Volume 8, Number 3 (Autumn 2017) 3353 There are many different ways to approach thematic analysis (e.g. Alhojailan, 2012; Boyatzis,1998; Javadi & Zarea, 2016). However, this variety means there is also some confusion about the nature of thematic analysis, including how it is distinct from a qualitative content analysis1 (Vaismoradi, Turunen & Bonda, 2013). In this example, we follow Braun & Clarke’s (2006) 6-step framework. This is arguably the most influential approach, in the social sciences at least, probably because it offers such a clear and usable framework for doing thematic analysis. The goal of a thematic analysis is to identify themes, i.e. patterns in the data that are important or interesting, and use these themes to address the research or say something about an issue. This is much more than simply summarising the data; a good thematic analysis interprets and makes sense of it. A common pitfall is to use the main interview questions as the themes (Clarke & Braun, 2013). Typically, this reflects the fact that the data have been summarised and organised, rather than analysed. Braun & Clarke (2006) distinguish between two levels of themes: semantic and latent. Semantic themes ‘…within the explicit or surface meanings of the data and the analyst is not looking for anything beyond what a participant has said or what has been written.’ (p.84). The analysis in this worked example identifies themes at the semantic level and is representative of much learning and teaching work. We hope you can see that analysis moves beyond describing what is said to focus on interpreting and explaining it. In contrast, the latent level looks beyond what has been said and ‘…starts to identify or examine the underlying ideas, assumptions, and conceptualisations – and ideologies - that are theorised as shaping or informing the semantic content of the data’ (p.84). 3. The Research Question And The Data. The data used in this example is an extract from one of a series of 8 focus groups involving 40 undergraduate student volunteers. The full study involved 8 focus-groups lasting about 40 minutes. These were then transcribed verbatim. The research explored the ways in which students make sense of and use feedback. Discussions focused on what students thought about the feedback they had received over the course of their studies: how they understood it; the extent to which they engaged with it and if and how they used it. The study was ethically approved by the Dundalk Institute of Technology School of Health and Science Ethics Committee. All of those who participated in the focus group from which the extract is taken 1 See O’Cathain & Thomas (2004) for a useful guide to using content analysis on responses to open- ended survey questions. AISHE-J Volume 8, Number 3 (Autumn 2017) 3354 also gave permission for the transcript extract to be used in this way. The original research questions were realist ones – we were interested in students’ own accounts of their experiences and points of view. This of course determined the interview questions and management as well the analysis. Braun & Clarke (2006) distinguish between a top-down or theoretical thematic analysis, that is driven by the specific research question(s) and/or the analyst’s focus, and a bottom-up or inductive one that is more driven by the data itself. Our analysis was driven by the research question and was more top-down than bottom up. The worked example given is based on an extract (approx. 15 mins) from a single focus group interview. Obviously this is a very limited data corpus so the analysis shown here is necessarily quite basic and limited. Where appropriate we do make reference to our full analysis however our aim was to create a clear and straightforward example that can be used as an accessible guide to analysing qualitative data. 3.1 Getting started. The extract: This is taken from a real focus-group (group-interview) that was conducted with students as part of a study that explored student perspectives on academic feedback. The extract covers about 15 minutes of the interview and is available in Appendix 1. Research question: For the purposes of this exercise we will be working with a very broad, straightforward research question: What are students’ perceptions of feedback? 3.2 Doing the analysis. Braun & Clarke (2006) provide a six-phase guide which is a very useful framework for conducting this kind of analysis (see Table 1). We recommend that you read this paper in conjunction with our worked example. In our short example we move from one step to the next, however, the phases are not necessarily linear. You may move forward and back between them, perhaps many times, particularly if dealing with a lot of complex data. Step 1: Become familiar with the data, Step 2: Generate initial codes, Step 3: Search for themes, Step 4: Review themes, Step 5: Define themes, Step 6: Write-up. Table 1: Braun & Clarke’s six-phase framework for doing a thematic analysis AISHE-J Volume 8, Number 3 (Autumn 2017) 3355 3.3 Step 1: Become familiar with the data. The first step in any qualitative analysis is reading, and re-reading the transcripts. The interview extract that forms this example can be found in Appendix 1. You should be very familiar with your entire body of data or data corpus (i.e. all the interviews and any other data you may be using) before you go any further. At this stage, it is useful to make notes and jot down early impressions. Below are some early, rough notes made on the extract: The students do seem to think that feedback is important but don’t always find it useful. There’s a sense that the whole assessment process, including feedback, can be seen as threatening and is not always understood. The students are very clear that they want very specific feedback that tells them how to improve in a personalised way. They want to be able to discuss their work on a one-to-one basis with lecturers, as this is more personal and also private. The emotional impact of feedback is important. 3.4 Step 2: Generate initial codes. In this phase we start to organise our data in a meaningful and systematic way. Coding reduces lots of data into small chunks of meaning. There are different ways to code and the method will be determined by your perspective and research questions. We were concerned with addressing specific research questions and analysed the data with this in mind – so this was a theoretical thematic analysis rather than an inductive one. Given this, we coded each segment of data that was relevant to or captured something interesting about our research question. We did not code every piece of text. However, if we had been doing a more inductive analysis we might have used line-by-line coding to code every single line. We used open coding; that means we did not have pre-set codes, but developed and modified the codes as we worked through the coding process. We had initial ideas about codes when we finished Step 1. For example, wanting to discuss feedback on a one-to one basis with tutors was an issue that kept coming up (in all the interviews, not just this extract) and was very relevant to our research question. We discussed these and developed some preliminary ideas about codes. Then each of us
Answered 23 days AfterMar 19, 2021BUSM4742

Answer To: XXXXXXXXXXRV AISHE-J Volume , Number 3 (Autumn XXXXXXXXXX Doing a Thematic Analysis: A Practical,...

Dr. Vidhya answered on Apr 02 2021
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BUSM4742: DESIGN THINKING FOR BUSINESS
ASSESSMENT 2: DESIGN RESEARCH REPORT
Table of Contents
Introduction    3
Part 1: Summary of the Interview    3
Part 2: Empathy Map    5
Part 3: Journey Map    5
Part 4: Data Analysis    6
Conclusion    7
Part 5: References    9
Appendix    10
Introduction
In the business where the growth and evolution both are possible through the innovation and creativity, it becomes significant to focus more on reshaping the ideology of developing the structure. In fact, new values to business are added only when the application of design principles into business is perfectly done. It is more like looking for new alternatives, which provide maximum output and profit with lesser inputs than they a
re done in the conventional form of business. In the context of the food preservation and sustainability, the stabilisation process of their freshness is one of the challenges that food and beverage industry has to go through. At the same time, there is some amount of the food and beverage, which goes to waste and to save it, new thinking and application of the new business idea, is commendable, as per the observation of the provided case study.
Part 1: Summary of the Interview
Issac Alfredo, the selected candidate for conducting this interview, shared some insightful views about how farm food wastage can be dropped to minimum and at the same time, how food processing can be enhanced by using biomaterials in the process of packaging. He is an experienced person because he is actively working in the farm food industry for more than ten years now.
Most of the observations during the interview were driven from the economic and social determinants like wastage of food, which is against the universal norms of keeping hunger index in control. He accepted that on social grounds, it is unfortunate to see such a large sum invested over food goes waste and it is even more unfortunate than ever that this so-called wastage is the outcome of lack of designing farm food business in such a way that it can reduce the wastage.
As per his opinion and expert analysis of the industry, the focus of the industry should be categorising the foods as per their duration of lasting in the non-compliant environment. In other words, his response could be interpreted as he accepted that most of the times, the development of the food preservation breaks. In the process of handling the logistics of the food supply, the management of highly sensitive food products, which require careful management, goes below the norms.
In an example, he shared how transporting dairy products in a food truck could end up in the total loss due to the technical glitch in the refrigeration system of the truck only. Even after having advanced technology, logistic management of the food and beverage is still a challenge and it requires innovation and creativity. He admitted that the use of technology in this context can be of great help as well because developing cold chains—and the idea is driven from the vaccine preservation process, which requires strict management of cold chain to preserve the vaccines—is mandatory to complete the dairy product. The positivity of the dairy products in particular depends greatly over two things; the logistics management and the packaging because if not packed well, they become subjected to be wasted.
In order to develop the food chains, he proposed the technical support in running farm food management of waste at first. The refrigeration system in Sydney is still conventional; the processing of food and its delivery to the end user take more than 24 hours overall. A responsive delay time, therefore, should be considered. For example, as per his opinion, it takes up one to two business days to cover up the processing, logistics and delivery of the farm food products especially when they are transported from one city to another. Thus, the preservation system should be strong enough to make sure that farm food processing and delivery is done by keeping the freshness of the food intact (Garcia-Garcia, Stone & Rahimifard, 2019).
At the same time, he agreed that the current packaging of the farm food is not efficient enough; again, there are some specific categories, under which the tetra layer pack or even higher layers of packaging are used. He reckons that still, this categorisation of food products should be revised so that more food items can be added to the category of sensitive foods. For example, the freshness of foods and dairy products lasts for a limited time span only. With the help of conventional model of technology applied to process and packing, the farm food organisations are successful only to keep the freshness of the food for a limited time.
Thus, when such food is not consumed, it goes for waste purposes, which are unexpected as well as unnecessary. In the same context, his opinions were also directed towards the composting the farm foods that have essentially gone to waste. If the food cannot be processed or delivered on time to the consumers, there should be a system that brings such foods to the compositing process. Recycling such food is simply necessary due to the negative impacts that it can give to the environment.
For the intention of making this recycling successful, a parallel supply chain management should be structured within the farm food industry. For example, the waste food should be returned to the organisation that has produced a particular food for no cost. The company will then use the waste food products for delivering it to the organisations involved in composting the farm foods. Thus, a formal recycling of the products will take place at no additional cost.
Additionally, it will reduce the costing of the compost fertilisers and with this model of cost effectiveness; the expanses of the fresh food development will be managed successfully. In other words, from processing to the delivery of food, the waste management is also an additional factor that the industry must take care of on individual bases (Bellemare et al. 2017). As per his opinion, not always, the organisations actively engaged in the farm food productions are keen enough to the waste management process.
Part 2: Empathy Map
(
Farm Food Industry
Processing
Logistics
Waste Management
Recycling
)
The above empathy map shows how the four important standpoints of the basic design principle applied to the farm food industry can increase the productivity as well as the sustainability and preservation system of the food that is processed. Recycling should be one of the major factors that the industry should consider as a new business value added to the present norms (Castell-Perez et al. 2017).
Part 3: Journey Map
As per the observations made over the interview, it can be assessed the farm food product industry has to evolve as per the needs and expectations of the modern business values applied to the context of successful operations. The present journey map is inspired by the application of technology to develop the cold chain strictly, as per the ideal norms of sustaining the quality of the food products as well as enhancing the...
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