3000 words of report and 500 words presentation and presentation must be made of bullet points not paragraph

Student Name:
Topic:
Introduction
With our rapid movement to new era of life, we had been converted into a society which is controlled by the digital technology. Its collision results in an environment in some of the countries in which carrying a Smartphone is of more significance than having running water in their homes. Living in digital era, its unbelievable impact on how people interact, how they work, make purchases, run businesses and follow their life habits.
As a result, today companies need to give a serious thought to how to utilize the digital universe to expand and maximize their brand knowledge and knock on their business. Digital marketing has changed and keeps changing the way businesses and brands operate. So we can say that reinterpretation of business in the digital age is digital transformation for the benefit of business processes and customer experiences.
To achieve digital business transformation, it actually requires going beyond the limits of traditional roles like sales, marketing and customer service. It all revolves around the thought process of how you think about it and how we engage with our customers. As it requires moving from paper to spreadsheets to smart applications for managing our business, we have to recreate the thought process of how do we do business, how we would engage our customers with digital technology on our side.
Updating the ways of how we drive our business or generating new businesses is not referred as digital transformation. To summarize it is an art of storing data on an on, and accessing it in faster and convenient ways possible is digital transformation. It doesn’t keep the hardware copies of data stored in some archives. [salesforce, 2018]
What is Digital Transformation?
The motive of using digital technologies to generate new or to alter the existing business processes, its culture and customer participation to meet ever remodelling of business and market needs is called as Digital Transformation. So we can say that reinterpretation of business in the digital age is digital transformation.
For a business to be digitalized it is required to extend the thought process widely beyond the limits of business processes and various departments like sales, promoting, customer service etc. should be updated digitally. It’s like a smart game to enhance the systems and co-bound the customers. Conceptually it requires updating the data entry systems paper to spreadsheets to the evolving smart applications for dealing the business requirements.
On the start-up, for pint sized businesses, there is no need to structure our business activities, planning and to alter them later on. Earlier business processes and planning were started on stickies and records written by hands like registers or account books are simply not acceptable in 21st century business needs. All the business processes like thinking, planning and building should be digitally designed and it all should be acrobatic, supple and all set to grow.
Before the digital Era started, basically just few years back, all the businesses were using papers to keep their records. Either these documents are in registers or stored in file in computers, these types of data were all analog. If a business man is required to gather or share information, they should have to deal with physical files like documented papers, reapers, photo copies and duplicators. It was so much time consuming and require huge amount of labour work. In short for running a business it was an efficient idea.
At that time computers came into orthodox. And its evolution affected the business process to huge extent also. Majority of the businesses follow the path of transforming all of them in-on-paper records to digital computer files. So the process of migrating information from analog to digital was basically referred as digitalization. In big picture, digitization can be classified as the step from analog to digital. [salesforce, 2018]
Digital transformation is of vital importance for all small to high scale businesses. As the world is becoming increasingly digital, the message becomes easy to interrupt and noisy that to keep our business on ground and be competitive, being digital is the need of the hour for all businesses. We should have to reanalyse our matured operating models of our businesses, to demonstrate more, to become nimbler in our capacity to act to our customers.
It’s a long path from digital transformation, and today all the organizations are in different places on this path. If an organization is feeling push in-between of digital transformation procedure, they are not single entry. The big opening projection to get over in this path is from perception to achievement. That is how a business travels from planning to execution on the path of digital transformation.
With the implementation of digital transformation, we are established into the new digital age. For an example, let’s refer Netflix. It was a service that took the mail ordering from its clients and drastically alters the video rental business. And after the implementation of digital transformation has open the scope of providing the video streaming practical. With it, it had broadcasted its services in broadcast networks, cable TV networks and manufacturing work rooms by creating the increasing online on-demand library at reasonable amount.
Thus we can say that being digital, Netflix has gained the potential of streaming online video content straight to its customers. With being its platform digital, the Netflix can save and access the user preferences at any time.
Why Digital transformation is vital?
Survival, yes survival is the most important reason behind a business to take on digital transformation. Howard King, in a granted a post for The Guardian, that says that any business had to go for digital transformation even if it is high-priced and tricky. Basically a business starts giving transformation a...