3. On Evaluation and Control Referring to the Balanced Scorecard’s key measurement concepts, illustrate and discuss the following: a. Using the traditional model from Kaplan and Norton customize your...

3. On Evaluation and Control Referring to the Balanced Scorecard’s key measurement concepts, illustrate and discuss the following: a. Using the traditional model from Kaplan and Norton customize your team company’s BSC model by identifying and completing ONE objective you will ‘measure’ for each scorecard component. Discuss in detail. b. Additionally, provide a basic, yet customized, illustrative model of your BSC to complement your response.4. On the Journey – a. And, lastly, why does strategy matter? Be specific and brilliant. i. Consider including the key ‘take-aways’ from the course from the readings, lectures, discussions, team work, etc.
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