3.Identify a recent economic, social, political, or technological trend that significantly affects the organization of your choice.

The company chosen for the analysis is Global Knowledge group. The company is a leading learning
services provider and they provide solutions for professional development.
An analysis on the Vision and Mission statements:
The Vision Statement mainly focuses on the customized private programs and the training
convenience provided by them in terms of scheduling the training programs.
The mission statement focuses on how they attain the same. The various offerings they provide are
explained clearly in the mission statement. The 9 components are evaluated as follows:
Sl
No.
Characteristic Evaluation comments
1 Function Their core function is providing professional development
solutions and training.
2 Target customers The target customers mentioned are the global organizations,
individual professional who are willing to enhance the skillset.
3 Target Region They have mentioned about their presence in various
international locations and the locations are even mentioned.
4 Values Their value proposition is focussed on transforming businesses in
a way to help organizations and professionals to differentiate
themselves.
5 Technology There is a mention of the technological advancements in terms on
change management, analytics etc.
6 Employees It is mentioned about the “best instructors” available.
7 Strategic Positioning There is a mention on the offerings of...