3. Consider the following four products: Toothbrush, Split Type Air Conditioner Inverter, Narra Wood 6 seater Dining Table, 1.5 Liters of Soda (a) Which of these products would you expect to be...


3.        Consider the following four products:


Toothbrush, Split Type Air Conditioner Inverter, Narra Wood 6 seater Dining Table, 1.5 Liters of Soda


(a) Which of these products would you expect to be associated with the greatest amount of consumer price-level awareness before the consumer begins shopping for it? Explain your reasoning.


(b) Which product would you expect to be associated with the least consumer price-level awareness? Explain your reasoning.


4.        For which of the following product categories would you expect consumers to be most likely to use price as a cue to quality during this pandemic: a plastic garbage container, an in-home electronic air cleaner, or a bottle of multiple vitamins? Explain your reasoning.



Jun 04, 2022
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