3 brands will be provided select one, a story board will be provided so as advertisement needs to be drawn out in 5 frames and typed in descriptions under each frame. I need 1600 words please.
Client: Title: Media: Duration: Video: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Audio: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi. Video: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Audio: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi. Video: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Audio: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi. Recreate this template using Word, PowerPoint or InDesign to create your two storyboards. It should be a landscape document and, when finished, saved as a PDF that can be added to PDF versions of other task components. Video: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Audio: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi. Video: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Audio: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi. ALA102 20 Week 11 seminar Campus Seminar 11: Consolidation ALA102
Creative brand communication This week • What you’ve learned in this unit • End screens for video-based brand communication • Formatting requirements • Checklists for Assessment task three • Q&As for Assessment task three The journey • What is creativity? • Global creativity • Brand storytelling • It’s all about the audience • Creative strategy • Making big ideas • Creative research • Copywriting • Visual impact • Trends and storyboards End screens • Don’t always have to be at ‘the end’ but commonly are • Can include logo, strapline, call to action, product image • What do we need to tell/show the audience? • But also consider what can be implied? There’s no one formula to follow – judgment is required End screens https://www.youtube.com/watch?v=oLu62F9Ffzw https://www.youtube.com/watch?v=oLu62F9Ffzw End screens A lot of (necessary) information End screens Reinforcing the SMP and logo; no voice-over End screens Also, reinforcing the SMP and logo; includes voiceover End screens Reinforces the SMP; subtle logo and product inclusions Challenge task Step one • Working in pairs, review your captions from last week • Working together… • … identify what should be in each person’s end screen • (If you included an end frame last week, make it better) End screen options • Logo • Image of product or product range • Strapline (an interesting way of saying the
SMP, campaign message or an existing strapline) • Call to action (what do you want the audience to do now?) • Important dates where relevant • Relevant touch points (web address, social media) You don’t need to include all of these; use your judgement Challenge task Step two • Visual hierarchy – think about the ordering of information • Scamp up the end frame for your brand story • Upload a photo and upload to CloudDeakin • Discussions > Week 11 Advertising Challenge Task Assessment three • Checklists to review before submission Part A checklist Creative brief • Background – read the study guide week five for inclusions Part A checklist Creative brief • Background – read the study guide week five for inclusions • Archetype – match to tone of voice, guides storytelling • Audience – state relevant characteristics; include ‘insights’ • SMP – be succinct, ‘say it straight’, it’s not a slogan • Media – up to you (justification not required for this task) Part B checklist Storyboard • Offer audience-specific narratives with surprising elements • Clear narrative structure, e.g. beginning, middle, end • Communicate the single minded proposition (interestingly) • Keep your sketches simple (no photography) • Don’t hand write audio and video descriptors Part C checklist Creative rationales • Two creative rationales – one for each storyboard concept • Describe the big idea you’ve developed • Indicate desired audience response (link to objectives) • State how the concept achieves desired audience responses • State the messaging strategy used Part D checklist Creative process description • Describe your approach to developing new ideas • Say what inspired you – insights, images, text, ads, media • State any models and ideas from learning materials applied • Challenges faced and resolved • Write this section in first person Formatting • One PDF document – must contain all parts • CloudDeakin will only accept one final document • Submit storyboards in horizontal view (not vertical / portrait) • Check that your work has been successfully uploaded • PDF files cannot exceed 10M in size Stuck for ideas • Review what we’ve done this trimester in challenge tasks • Brainstorm – revisit the thought starters (week six notes) • Look for interesting facts or audience insights • Think of a key visual and build a story around that • Think of an unusual association to build a story around that Breaking mental blocks • Brainstorm with a friend (not in this unit) • Write down a page full of ideas – talk them over • Go for a walk – can trigger ideas • Look at media content the audience would watch • What do good ads do well – what can you learn? Assessment task three • Questions? And we’re finished • Thanks for awesome trimester References Metro 2012, Dumb Ways to Die, YouTube, retrieved 30 August 2018,
. Old Spice 2010, The Man Your Man Could Smell Like, Youtube, 4 February, retrieved 30 June 2018, . Unruly 2015, 'Man's best friend just got smaller (and cuter) in Buzzfeed viral', Campaign, 15 June, retrieved 30 August 2018, . https://www.youtube.com/watch?v=IJNR2EpS0jw https://www.youtube.com/watch?v=IJNR2EpS0jw https://www.youtube.com/watch?v=owGykVbfgu https://www.campaignlive.co.uk/article/mans-best-friend-just-smaller-and-cuter-buzzfeed-viral/1351281 https://www.campaignlive.co.uk/article/mans-best-friend-just-smaller-and-cuter-buzzfeed-viral/1351281 https://www.campaignlive.co.uk/article/mans-best-friend-just-smaller-and-cuter-buzzfeed-viral/1351281