3. A psychologist wants to determine which of three advertisements is most likely to encourage teens not to drink. To assess the impact of each ad, he asks a sample of teenagers to view each ad and to...


3. A psychologist wants to determine which of three advertisements is most likely to encourage<br>teens not to drink. To assess the impact of each ad, he asks a sample of teenagers to view each ad<br>and to rate its effectiveness on a scale of 1 (not at all effective) to 7 (very effective). One ad used<br>words only (no-cues condition), a second ad used a generic abstract picture (generic-cues<br>condition), and a third showed a picture of a teen drinking and impacts (smoking-related cues<br>condition).<br>Participant<br>No cues<br>Generic cues<br>Drinking related cues<br>A<br>3<br>5<br>B<br>3<br>4<br>6<br>1<br>4<br>5<br>3<br>5<br>7<br>E<br>4<br>3<br>F<br>2<br>7<br>G<br>2<br>1<br>6.<br>T= 16<br>T= 23<br>T= 42<br>SS = 7.43<br>SS = 9.43<br>SS = 4<br>%3D<br>N = 21<br>G= 81<br>EX? = 385<br>a. Using the 5 steps of hypothesis testing, determine if there are any significant differences in<br>perceived effectiveness among the three advertisements. Alpha = .05. Compute post-hoc tests, if<br>appropriate.<br>b. Compute n?.<br>

Extracted text: 3. A psychologist wants to determine which of three advertisements is most likely to encourage teens not to drink. To assess the impact of each ad, he asks a sample of teenagers to view each ad and to rate its effectiveness on a scale of 1 (not at all effective) to 7 (very effective). One ad used words only (no-cues condition), a second ad used a generic abstract picture (generic-cues condition), and a third showed a picture of a teen drinking and impacts (smoking-related cues condition). Participant No cues Generic cues Drinking related cues A 3 5 B 3 4 6 1 4 5 3 5 7 E 4 3 F 2 7 G 2 1 6. T= 16 T= 23 T= 42 SS = 7.43 SS = 9.43 SS = 4 %3D N = 21 G= 81 EX? = 385 a. Using the 5 steps of hypothesis testing, determine if there are any significant differences in perceived effectiveness among the three advertisements. Alpha = .05. Compute post-hoc tests, if appropriate. b. Compute n?.

Jun 01, 2022
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