3) A media release. You have decided to create an exciting media event that relates to the client's business, and more importantly, is sure to draw positive attention and support from the community....

3) A media release. You have decided to create an exciting media event that relates to the client's business, and more importantly, is sure to draw positive attention and support from the community. Accordingly, keeping in mind the important features—and limitations—of a successful release, you will create a fictitious media release (three [3] double-spaced, keyboarded pages max) that will give the client a clear idea of what such an event would look like. 4) A Short Proposal for the client (three [3-5] double-spaced, keyboarded pages max; internal business memo format). Here’s where your team makes a persuasive case for your proposed media campaign; this short proposal will be designed to  overview your proposal and its contents in a few sentences  introduce and highlights each member of your team  explain and defend—or rationalize—the major creative and strategic decisions your team made in crafting each proposal component  offer realistic and specific projections about future benefits to the client  provide details for at least one follow-up evaluation 5) Finally, in the final class of the course, your team will be invited to deliver a brief and informal five to seven (5 to 7) minute live presentation that overviews your proposal. Note that each member of your team will be expected to participate in this presentation. You are free to project, circulate, or display whatever media, samples or aids you deem appropriate to your presentation. Some general suggestions for the media proposal assignment:  write with care: check your editing;  design and format all components to be reader-friendly;  use point form and parallel structure where appropriate;  make all action steps clear;  devise eye-catching and informative titles;  use concrete words that present information clearly;  identify your company's point(s) of contact;  keep wording active and tone positive;  use persuasive techniques liberally and effectively; they are heavily valued.