2100 Word Assignment Part XXXXXXXXXXwords Part XXXXXXXXXXwords

E commerce
Ecommerce business selling multimedia goods and operating via ebay initially and then expanding onto
its own website along with music promotion for artists
Part 1
1. The proposed idea is a e commerce business that sells multimedia goods online through ebay in the
initial stages and then have its own website. The proposed idea is innovative because several products
have been marketed e online but a service based business being conducted on the online platform itself is
an innovative process. Moreover since the business is to sell multimedia based goods and services along
with marketing facilities under the same website is an innovative idea since it would include goods and
services relevant to gaming, digital library services, PC equipment and a lot many more things related to
multimedia, thus making it innovative. It being a pioneer in the industry will lead to higher benefits.
2. Since the initial plan is to sell through ebay, the target market would be focused on the customer base
of ebay which has a wide reach. The target customers are users of computer and computer related
products and services. As regular users of ebay these target customers may find it extremely useful since
there are sellers of multimedia goods that operate via ebay at present. The competitors, on ebay in the
initial stage are minimum. But as we expand and the idea is copied or emulated, since there are minimal
entry barriers, it is possible that competition sets in. Moreover as there are few websites into the business,
already, competition may grow and first mover advantage may help gain success in this domain.
3. The main benefits that it can provide to its target customers include the availability of all required
goods and services under the same roof which is beneficial since it creates appropriate levels of growth
for the firm and convenience for the customers. In this way they can enjoy the benefits related to
multimedia goods and services. It can help in the creation of a strong platform where in innovation is not
just new but also extremely beneficial. The main benefit to the target customer is to avail multimedia
goods of several brands under the same roof and compare the products of various brands and well as get
them delivered to their homes at the click of a button. It can help create better awareness also.
4. Our main personal and organizational qualities and strengths that we can draw on in bringing this
idea to market include the factors of innovation, entrepreneurship and competitiveness.
Entrepreneurship is a very important element in all economies. Entrepreneurship refers to the
commercialization of a business plan and its implementation in order to be able to create new
opportunities through innovative ideas and networking as well as marketing. "Entrepreneurship refers to
the art or skill of influencing people to willfully accept and implement what the leader says, and also
motivates the people to do so" and this is availed in our organization. This can help us market our
business idea.
E commerce
Part 2
Business Idea
The business idea is of a e commerce multimedia business with partnership and association with ebay.
Main features of the competitive market in which we intend to do business. Technology has a great role to
play with the advent of computers. The proposed idea is a e commerce business that sells multimedia
goods online through ebay in the initial stages and then have its own website. The proposed idea is
innovative because several products have been marketed e online but a service based business being
conducted on the online platform itself is an innovative process. Moreover since the business is to sell
multimedia based goods and services along with marketing facilities under the same website is an
innovative idea since it would include goods and services relevant to gaming, digital library services, PC
equipment and a lot many more things related to multimedia, thus making it innovative. It being a pioneer
in the industry will lead to higher benefits.
E commerce is an essential and integral part of...