21) Organizations create and manage social media (SM) accounts just like typical users.
22) Some companies hire staff to maintain their social media (SM) presence, promote their products, build relationships, and manage their image.
23) Depending on how an organization wants to use social media, it can be a user, a provider, or both.
24) Social media providers develop and operate their own custom, proprietary, social networking application software.
25) Content data is data about relationships.
26) Connection data differentiates social media information systems (SMIS) from Web site applications.
27) Both Web sites and social networking sites present user and responder content, but only social networking applications store and process connection data.
28) Social media (SM) application providers store and retrieve SM data on behalf of users.
29) For social networking users, procedures are informal, evolving, and socially oriented.
30) Informality in procedures means that unintended consequences are common in social media.