2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its...

2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.

Attributes

Importance

Proton-SAGA

Honda - CITY

Toyota - Yaris

Comfort

Value for money

Styling

Road-Safety

Drive

Engine

Durability

Maintenance

2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.

Attributes

Importance

Proton-SAGA

Honda - CITY

Toyota - Yaris

Comfort

Value for money

Styling

Road-Safety

Drive

Engine

Durability

Maintenance

Also explain how you can utilize this data to change consumers’ attitude towards the brand?

Also explain how you can utilize this data to change consumers’ attitude towards the brand?