2. Why is Apple’s industry so competitive, and how could this affect the ethical risk in Apple’s operations?

Group Case Study Report and Presentations on
‘Apple Maintains Strong Ethical Roots’
Table of Contents
Executive Summary    3
Introduction    4
Why is Apple’s industry so competitive and how could this affect the ethical risk in Apple’s operations?    4
Conclusion    5
References    6

Executive Summary
Competition is the essence of the business and without competition, sustainability of business can be at question. This is majorly because competition drives the need for innovation and in order to acquire a competitive edge every industry may imply certain strategies and software industry is no exception. This report presents of the effects that competition may implicate on company’s ethical values using Apple as an example.
Introduction
Apple is one of the leading manufacturers of innovative electronic and computer goods, software and any other online services. However, in order to stay at the top, Apple has to defeat and out compete every other brand in the market in order to sustain its position. Likewise, considering the price range and premium products, there have been certain hurdles while competing with other brands. Therefore, there have been certain ethical allegations and risks associated with Apple’s operation and they will be discusses below along with justifying rationales.
Why is Apple’s industry so competitive and how could this affect the ethical risk in Apple’s...