2. Which of the following statements is FALSE? a. Research design may be modified after data analysis b. Secondary data helps specify problem formulations c. A plan for analyzing the data should exist...


2. Which of the following statements is FALSE?<br>a. Research design may be modified after data analysis<br>b. Secondary data helps specify problem formulations<br>c. A plan for analyzing the data should exist before collecting data<br>d. Interpretation of results can inform the marketing problem<br>e. Research reports should be accessible to non-technical people as well as contain the<br>technical details for readers who wish to see them<br>

Extracted text: 2. Which of the following statements is FALSE? a. Research design may be modified after data analysis b. Secondary data helps specify problem formulations c. A plan for analyzing the data should exist before collecting data d. Interpretation of results can inform the marketing problem e. Research reports should be accessible to non-technical people as well as contain the technical details for readers who wish to see them

Jun 08, 2022
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