1.What signs, symbols, and codes are found in the text? How does the advertisement or commercial generate meaning in people? 2.How does the text make use of the basic elements of the human psyche to...

1.What signs, symbols, and codes are found in

the text? How does the advertisement or commercial generate

meaning in people?

2.How does the text make use of the basic

elements of the human psyche to sell goods and services? What

appeals to unconscious elements, id/ego/superego aspects of the

psyche, sexuality, anxiety, and so on are found in the text?