1.What is the value that starbucks creates for its customers? How does the company create this value?2. How important have innovation, efficiency, quality, and customer responsiveness been to starbucks’ competitive position?3. Does starbucks have any distinctive competen- cies? if so, how do they affect the business? 4. Why do you think the performance ofstarbucks started to decline after 2005?4.What was schultz trying to changes he made after 2008?
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