1.What is the relationship that exists between magazine choice and consumer taste according to Yankelovich? Do some scholarly research on this subject and see what is said about this matter. 2. What...

1.What is the relationship that exists between magazine choice and consumer taste according to Yankelovich? Do some scholarly research on this subject and see what is said about this matter. 2. What are the four kinds of teenage consumers? Which one are/ were you?

3. What insights does John Stassel provide about teen spending? 4. How do marketers and advertising agencies use social media to find out about consumer preferences?