1.Understand the nuances between internal and external communications and markets 2.Establish meaningful and durable relationships with the media 3. Appreciate the role of public relations in...

2.Establish meaningful and durable relationships with the media 3. Appreciate the role of public relations in corporate event marketing 4. Understand the growing role of cause-related marketing in an overall corporate image-building campaign5. Use celebrities and VIPs effectively

6..Brand events for exclusive exposure 7 Measure the effectiveness of marketing festivals and events