1.The key region of the brain for the valuation of benefits is the
.
2. In the dopamine learning system, learning happens when the
about the pleasure from a product are
(correct/wrong).
3. The key region of the brain for the valuation of costs is the
.
4. In out
(3, 10, 25, 50, 75) cards, but the typical subject doesn’t switch to the favorable decks until about
(3, 10, 25, 50, 75) cards.
5. The strength of brain activity involving benefit valuation associated with a particular product is determined by .
6. The greater the conjectured satisfaction a person experiences when buying a product, the greater the flow of to receptors in the brain.
7. In the Pepsi Challenge, a majority of consumers favored Pepsi in
taste tests, but Coke taste tests. (Related to Application 3 on page 502.)