1.suitability of the way e commerce is been used by ebay and amazon 2. summarized all the similarities and differences between both companies.

Solution
1.
The scope of ecommerce activities has expanded over the years with operators like eBay
and Amazon which are significant players of online selling in the web world. They have
explored the possibility of applying e-commerce in marketing activities. The two have simplified
e commerce activities to meet the unique demand of online buyers and sellers and have made e-
commerce more convenient than ever before. The advantages offered to the customers at these
sites are difficult to match.
Amazon started as a book seller but soon diversified into the sale of all sorts of saleable
merchandise. It sells goods from its own warehouse as well as the goods of third parties. Today
large retailers such as Nordstrom, Land’s End etc. have recognized the change in the buying
habits of the consumers. They are increasingly using the website to sell its goods. Besides acting
as a mediator in sales, Amazon also provides complete package solutions to the companies who
are facing problems in developing their e-commerce profile or wish to change their present
approach.
EBay provides a common platform where the buyers and sellers can locate each other to
conclude sales. Thus they are helping the e-commerce industry to grow. They have made online
trading a suitable option for the buyers as well as sellers by bringing out the benefits of –
commerce to both the groups.
2.
Similarities
Both are profitably operating as intermediaries instead of selling their own stuff which is
an exception to the concept of e-commerce. E-commerce aims to minimize the involvement of
mediators in the selling...