1st Post: 300 words (1st Post: Due by 11:55 pm AEDT Friday (week 8) 2ndPost: 300 words (2ndPost: Due by 11:55 pm AEDT Friday (week 9) 3rd Post: 300 words3rd Post: Due by 11:55 pm AEDT Friday (week 10)...

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1st Post: 300 words (1st Post: Due by 11:55 pm AEDT Friday (week 8)


2ndPost: 300 words (2ndPost: Due by 11:55 pm AEDT Friday (week 9)


3rd Post: 300 words3rd Post: Due by 11:55 pm AEDT Friday (week 10)



Post 1:Analysecharacteristics and use of social mediacommunication in small businesses(300 words)


Instructions: Investigate and research what/how makes social media communicationseffective in small business settings. Criticallyanalysespecific characteristics and justify your choices. Consider using examplesto back up your statements.


Key points to consider in your initial post:


• Your post shouldanalysethe ideal characteristics of social media communications.


• Include justifications for your chosen characteristics.


• Consider using one or more specific examples to add value to your post.



• You must include the reference to literature.o Use at least two in-text citations per post.o Reference the book, article, or document using APA 6th style in the reference list.




Post 2:Critique one peer post (300 words)Instructions: Each student is required to critique an original post of a peer.


Your critique should include commentary on • Whether the original post is comprehensive. Please identify missing components, if any, and provide constructive feedback. • Have all plausible characteristics been identified? • Are one or more examples provided? Provide a critique of the examples and their suitability in supporting statements. • You must include the reference to literature. o Use at least two in-text citations per post. o Reference the book, article, or document using APA 6th style in the reference list.





Post 3:Summariselearning (300 words)Instructions: Each student is required tosummarisekey points they have learned from the discussion on the Discussion Forum. Your post should include commentary on: • How this discussion has added to your understanding of effective business communication. • What are the three key points you have learned from the discussion, and how you can apply that knowledge in the future? • Give one or more practical examples of how to apply that knowledge in your professional development. • You must include the reference to the literature. o Use at least two in-text citations per post. o Reference the book, article, or document using APA 6th style in the reference list.









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Answered Same DayNov 12, 2021MGT 502

Answer To: 1st Post: 300 words (1st Post: Due by 11:55 pm AEDT Friday (week 8) 2ndPost: 300 words (2ndPost: Due...

Ishita answered on Nov 14 2021
144 Votes
Running Head: BUSINESS COMMUNICATIONS                        1
BUSINESS COMMUNICATIONS        2
BUSINESS COMMUNICATIONS
Post 1
    In the era of internet, social media plays a crucial role for both large scale as well as small-scale businesse
s. Social media communications is associated with varied characteristics that would help the small business to flourish and expand their business territories. Active participation is one of the characteristics as with the help of the varied social media platforms, the customers are able to engage in active conversation and become aware of the products and services manufactured by the small businesses. As for example, a customer would be curious to purchase the products that are manufactured by small-scale organisations and in order to address those questions and provide the necessary information to the customers, social media is used. With the help of online conversations, the gap in between the consumers and the small-scale organisations would be reduced.
    Another characteristic associated with social media that would help in the growth of the business of the small-scale organisations, as opined by He, Wang, Chen and Zha (2017), is transparency. As for example, the online platforms like Facebook, twitter, Instagram, etc. would create opportunities for the consumers to provide their feedback regarding the products and the services. These views and opinions would influence the buying behavior of the other customers as well, thus accelerating the sales rate.
    As stated by Jones, Borgman and Ulusoy, (2015), social media communication would help the small scale businesses to establish strong relations with the customers. This would help in creating a positive image of the brand in the minds of the consumers. Social media is a two-way correspondence channel. It requires cooperation from the organizations as well as the clients. As an entrepreneur it is imperative to make great associations with the targeted audience. As for example, online discussion through different social media devices occurs progressively with genuine individuals. The small-scale organisations get an opportunity to associate with the intended interest group and one can...
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