1.Select a brand that you believe epitomises the impact of the interactive advertising model as shown in Figure XXXXXXXXXXExplain your choice. 2. Research the use of consumer or fan-made content as...

1.Select a brand that you believe epitomises the impact of the interactive advertising model as shown in Figure 13.3 . Explain your choice.
2.
Research the use of consumer or fan-made content as part of an advertising campaign. What problems can these organisations experience as part of such a campaign? What guidance would you give to an advertiser considering a similar engagement activity?