1.How influential does this public see itself as being within the organization? 2. How influential does the organization see this public as being? 3. What are the similarities and the differences...

1.How influential does this public see itself as being within the organization? 2. How influential does the organization see this public as being? 3. What are the similarities and the differences between your organization's selfimage in the exercise from Step 2 and the image of it held by this public? 4. What media do this public use among each of the following: personal communication channels, organizational media, news media and advertising/promotional media?