1.Eye-tracking and brain-wave measurement are two of the increasingly popular methods of communication effectiveness research. Search online and find suppliers of these research services. What advice...

1.Eye-tracking and brain-wave measurement are two of the increasingly popular methods of communication
effectiveness research. Search online and find suppliers of these research services. What advice and benefits do
they offer to advertisers and their agencies?
2.If growth is dependent on accurate measurement for each member in the marketing communication industry (brand owners, agencies and media owners), what innovations in measurement are needed in the future?