1.Explain the difference between the three traditional linear response hierarchies, as presented in Figure 5.5 —low involvement, learning (high involvement) and dissonance / attribution— by selecting...

1.Explain the difference between the three traditional linear response hierarchies, as presented in Figure 5.5 —low involvement, learning (high involvement) and dissonance / attribution— by selecting a relevant advertising example of each.
2.Describe the theory of persuasion that underpins the elaboration likelihood model. Then select two advertising examples of persuasive communication, one based on central processing and the other on peripheral processing.