1.Does your product/program have a descriptive and memorable slogan? Does your message use pretentious or exaggerated language? 2. Does your message use dishonest or misleading language? 3. Does your...

1.Does your product/program have a descriptive and memorable slogan? Does your message use pretentious or exaggerated language? 2. Does your message use dishonest or misleading language? 3. Does your message use defamatory language? 4. How could any of these verbal elements be made stronger?5. Does the presentation of your message include a symbol, a logo, music, symbolic language, symbolic physical artifacts, symbolic clothing, symbolic people, a mascot, symbolic use of color and/or a symbolic setting?