1.Compare the two searches in Figure 8.6. Which produces the better results in terms of quality and relevance? Why? 2. Why do paid and natural search work so well together? 3. How do search strategies...

1.Compare the two searches in Figure 8.6. Which produces the better results in terms of quality and relevance? Why? 2. Why do paid and natural search work so well together? 3. How do search strategies differ for mobile devices? 4. Why is local search likely to be important in the

future? What other trends are likely in organic and paid search?