1.Coke and Pepsi. Soft-drink companies spend a considerable amount of money on marketing. Explain why these expenditures could be considered a form of capital. 2. Growth Optimists. Some growth...

1.Coke and Pepsi. Soft-drink companies spend a considerable amount of money on marketing. Explain why these expenditures could be considered a form of capital.

2. Growth Optimists. Some growth optimists believe we have yet to harness the full powers of computer software and Internet technology for consumer goods. Give several examples of consumer products that were developed in the last few years that build on this technology. (Related to Application 4 on page 196.)