· HERSHEYS CHOCOLATE COMPANY · · Based on the assigned readings for this assignment, complete this individual case analysis assignment by addressing the following components and requirements: Using...

·

HERSHEYS CHOCOLATE COMPANY

·

·

Based on the assigned readings for this assignment, complete

this individual case analysis assignment by addressing the following components

and requirements:

Using the readings and resources above, other

readings from the course, and any outside research you do on your own, submit

an analysis paper 3 to 5 pages in length (double-spaced not including

references). The analysis paper should be completed using proper APA formatting

using the 6th edition of the APA Publication Manual.

Introduction (1 – 2

paragraphs)

The introduction should provide an overview of

the company’s situation, its strategy, and the significant issues and

challenges that confront management. This section should demonstrate that you

have a firm grasp of the company’s present situation. Unless completely

necessary to present a strong introduction, do not simply recall facts and

history about the company. You may assume your instructor has read the readings

related to this assignment and is familiar with the organization.

Strategy Analysis (1 –

2 paragraphs)

This section should address the key question

that is central to a company’s strategy: What business is the company in?

Additionally, this section should address how the company is choosing to

compete in the business they are in and should identify the company’s

competitors. In our modern age of innovation, sometimes it may be difficult to

identify ‘clear cut’ competitors. But keep in mind these points are critical in

forming corporate-level strategies; therefore, managers must be able to

effectively answer these questions with certainty.

Competitive Analysis

(1 – 2 pages)

Based on what you have learned from the

assignment’s readings and other information you have gathered from your own

research, provide a brief SWOT analysis of the company. Additionally, you

should present an analysis of the company’s competitive position in the

industry using Michael Porter’s Five Industry Forces model. These analyses do

not need to be exhaustive but should demonstrate your understanding of the

company’s position. Finally, this section should identify the company’s

positioning strategies and its adaptive strategies. Integrate facts from this

case as well as concepts from the course readings and resources to substantiate

your analysis.

Organizational Culture

Assessment (1 – 2 paragraphs)

The culture of an organization is a critical

factor in an organization’s internal environment and often impacts its strategy

formation and implementation. For this section, refer to the company’s web site

for information on the company and any outside research you may have done on

your own. Describe the organization’s culture and provide an evaluation of the

culture. Provide insight into how the culture may help or hurt its competitive

position and strategic initiatives.

Conclusion (1 – 2

paragraphs)

For this section, provide an assessment of the

company’s strategic intentions and how well you think the company can compete

and how successful it will be. Determine whether the company has the necessary

resources and competencies to gain and sustain competitive advantage and what

the company could do to capitalize on them. Determine whether the company’s

competitive position will become weaker or stronger. Also, if you have

recommendations on how the company should best proceed, certainly include those

with specifics. Avoid general statements such as “The company should be more

aggressive” but instead state exactly how the company should go about

this. Recommendations are not required for this section but including

them is an opportunity to demonstrate your critical thinking and analysis

skills and thus a good opportunity to increase the number of points you earn.

Remember….

As with case studies, there are no “correct”

answers. Instead a case study analysis is an opportunity to demonstrate your

critical insights and analysis into the management issues of a given

organization or situation. To receive the highest number of points for the

assignment, support your insights and analysis with case facts and evidence,

sound logic and analysis, and integration of course readings and resources.

Additionally, make sure to demonstrate appropriate use of analytical and

strategic concepts, demonstrate consistency between analysis and conclusions,

and provide sufficient detail to complete the assignment requirements.

Consequently, avoid using phrases such as “I think” or “I believe” and instead

use a phrase such as “My analysis shows….”

This assignment will be evaluated using a

rubric. Please use the rubric as a checklist to ensure that you’ve addressed

all expectations for the assignment.

RESOURCES

TO USE

BLOOMBERG

.bloomberg.com/news/articles/2013-02-28/as-evernotes-cult-grows-the-business-market-beckons”>http://www.bloomberg.com/news/articles/2013-02-28/as-evernotes-cult-grows-the-business-market-beckons

·

NEW

YORK TIMES April 7, 2012

.nytimes.com/2012/04/08/business/phil-libin-of-evernote-on-its-unusual-corporate-culture.html?_r=0″>http://www.nytimes.com/2012/04/08/business/phil-libin-of-evernote-on-its-unusual-corporate-culture.html?_r=0

·

HERSHEYS CHOCOLATE COMPANY

·

·

Based on the assigned readings for this assignment, complete

this individual case analysis assignment by addressing the following components

and requirements:

Using the readings and resources above, other

readings from the course, and any outside research you do on your own, submit

an analysis paper 3 to 5 pages in length (double-spaced not including

references). The analysis paper should be completed using proper APA formatting

using the 6th edition of the APA Publication Manual.

Introduction (1 – 2

paragraphs)

The introduction should provide an overview of

the company’s situation, its strategy, and the significant issues and

challenges that confront management. This section should demonstrate that you

have a firm grasp of the company’s present situation. Unless completely

necessary to present a strong introduction, do not simply recall facts and

history about the company. You may assume your instructor has read the readings

related to this assignment and is familiar with the organization.

Strategy Analysis (1 –

2 paragraphs)

This section should address the key question

that is central to a company’s strategy: What business is the company in?

Additionally, this section should address how the company is choosing to

compete in the business they are in and should identify the company’s

competitors. In our modern age of innovation, sometimes it may be difficult to

identify ‘clear cut’ competitors. But keep in mind these points are critical in

forming corporate-level strategies; therefore, managers must be able to

effectively answer these questions with certainty.

Competitive Analysis

(1 – 2 pages)

Based on what you have learned from the

assignment’s readings and other information you have gathered from your own

research, provide a brief SWOT analysis of the company. Additionally, you

should present an analysis of the company’s competitive position in the

industry using Michael Porter’s Five Industry Forces model. These analyses do

not need to be exhaustive but should demonstrate your understanding of the

company’s position. Finally, this section should identify the company’s

positioning strategies and its adaptive strategies. Integrate facts from this

case as well as concepts from the course readings and resources to substantiate

your analysis.

Organizational Culture

Assessment (1 – 2 paragraphs)

The culture of an organization is a critical

factor in an organization’s internal environment and often impacts its strategy

formation and implementation. For this section, refer to the company’s web site

for information on the company and any outside research you may have done on

your own. Describe the organization’s culture and provide an evaluation of the

culture. Provide insight into how the culture may help or hurt its competitive

position and strategic initiatives.

Conclusion (1 – 2

paragraphs)

For this section, provide an assessment of the

company’s strategic intentions and how well you think the company can compete

and how successful it will be. Determine whether the company has the necessary

resources and competencies to gain and sustain competitive advantage and what

the company could do to capitalize on them. Determine whether the company’s

competitive position will become weaker or stronger. Also, if you have

recommendations on how the company should best proceed, certainly include those

with specifics. Avoid general statements such as “The company should be more

aggressive” but instead state exactly how the company should go about

this. Recommendations are not required for this section but including

them is an opportunity to demonstrate your critical thinking and analysis

skills and thus a good opportunity to increase the number of points you earn.

Remember….

As with case studies, there are no “correct”

answers. Instead a case study analysis is an opportunity to demonstrate your

critical insights and analysis into the management issues of a given

organization or situation. To receive the highest number of points for the

assignment, support your insights and analysis with case facts and evidence,

sound logic and analysis, and integration of course readings and resources.

Additionally, make sure to demonstrate appropriate use of analytical and

strategic concepts, demonstrate consistency between analysis and conclusions,

and provide sufficient detail to complete the assignment requirements.

Consequently, avoid using phrases such as “I think” or “I believe” and instead

use a phrase such as “My analysis shows….”

This assignment will be evaluated using a

rubric. Please use the rubric as a checklist to ensure that you’ve addressed

all expectations for the assignment.

RESOURCES

TO USE

BLOOMBERG

.bloomberg.com/news/articles/2013-02-28/as-evernotes-cult-grows-the-business-market-beckons”>http://www.bloomberg.com/news/articles/2013-02-28/as-evernotes-cult-grows-the-business-market-beckons

·

NEW

YORK TIMES April 7, 2012

.nytimes.com/2012/04/08/business/phil-libin-of-evernote-on-its-unusual-corporate-culture.html?_r=0″>http://www.nytimes.com/2012/04/08/business/phil-libin-of-evernote-on-its-unusual-corporate-culture.html?_r=0