18. You have a strong opinion on the issue of gun control but you also know that many form their opinion based on one memorable occurrence which can weigh more heavily than a bookful of data...

I need help please, what is the correct answer.

Extracted text: 18. You have a strong opinion on the issue of gun control but you also know that many form their opinion based on one memorable occurrence which can weigh more heavily than a bookful of data illustrating the concept of: O availablity heuristic representative heuristic framing O confirmation bias EXTO