127) Merchants to segment the market into groups who are willing to pay different prices and permits merchants to engage in ________, selling the same goods, or nearly the same goods, to different targeted groups at different prices.
128) E-commerce technologies permit ________. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases.
129) The technology also permits ________, changing the delivered product or service based on a user's preferences or prior behaviour.
130) An ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
131) In ________, the price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller.
132) The removal of organizations or business process layers responsible for intermediary steps in a value chain is called ________.
133) ________ are goods that can be delivered over a digital network.
134) In general, for digital goods, the marginal cost of producing another unit is about ________.
135) ________ electronic commerce involves retailing products and services to individual shoppers.
136) ________ electronic commerce involves sales of goods and services among businesses.