12) What are the first three categories of the customer-cost hierarchy? Why do managers want to analyze customer-level indirect costs? 13) Customer-Profitability Analysis for Consumer Banking Clients...

Retail Customer Code

Customer-Level Operating Income

Customer Revenue

Customer-

Level Operating Income Divided by Revenue

Cumulative Customer-Level Operating Income

(1)

(2)

(3)

(4)

A

$5,000,000

$25,000,000

?

$5,000,000

D

3,795,000

28,000,000

?

7,500,000

C

2,250,000

15,000,000

?

8,250,000

B

2,650,000

7,200,000

?

9,100,000

13,695,000

75,200,000

?

29,850,000